How small shops can compete with large retailers

How can  a small retail business successfully compete with bigger, established players in the retail sector? Gary Turner, managing director at Xero UK, offers his advice. Xero is a supporter of our small business competition The Pitch 2014. Find out who won this year's contest and register your interest for 2015 here. As a new retail business, competing with large retailers can be a daunting task. These bigger businesses are likely to have a more established customer base, expensive marketing c...